When you set up a post card, you can set a link to be the "call to action" (or CTA) for the campaign. Recipients will get a short-code url version of it, and they can type it into any browser. An example would be, using a listing property page url from your Brivity website.
You'll see the preview of how the link will work on the postcard, with the example URL http://briv.it/123. That URL is just an example, not an actual link. The actual link URL is dynamically created when the campaign is finalized.
Step 1: From your Brivity Marketer Postcards area choose the campaign you want to edit.
Click on the picture to open the campaign settings (or the 3 dots ... in the upper right).
Step 2: Click Edit in the upper right.
Step 3: Find and click the Edit pencil to the right of the address.
Step 4: Click to open Custom CTA
Step 5: Use the Customize call to action URL and desired the URL.
Be sure to Save!
Every url will be converted to a tiny url. Every tiny url is different for every postcard sent and tracked for activity if someone goes to the link. Then you'll get an address-only lead in your CRM.