Seller leads that come to your website fill out a form on your Home Value page. You can find your Home Value page on your Brivity website by adding /home_value to the end of your URL - like at bktwashington.com/home_value.

Many leads will go to the page and simply fill out their address, and exit before putting in their contact information on the next page. We call these Address-Only Leads. For Address-Only Leads, use Brivity's Reverse Search Look-Up Tool to possibly find a name and contact information (US customers only).

Script for Full Complete Lead (with contact info)

Additional apology script for a full valuation lead when all contact information was provided:

"Hello [name] - I am so happy you answered! I am calling to apologize. I was notified that you requested a home value for the home at [address], but the range we gave you was maybe too broad and obviously not as specific as it could be. I wanted to reach out so that you didn't think we dropped the ball to help you get a more accurate current market value for your home.

"Let me ask you a question- Most people request their home value because they are either considering selling their home in the future or thinking about refinancing? Which one are you?"

"Great! I'd love to help provide you with an accurate value to reach your goal. I'd need about 10 minutes to see your home because a lot of the value depends on upgrades and the condition.

"Would you have 10 minutes today or tomorrow to do a walk-through?"

Try to get in and do a listing presentation or schedule an appointment.

________________________________

Valuation Address-only leads:

Print up a CMA report using Brivity CMA's.

Stop by the address and knock on the door.

"Hello [name]!

"I am so happy you answered. I was calling to apologize because I just was notified that someone had requested information on the value of their home for (insert address) and for whatever reason, the website may have failed and we didn't get your full contact information. I did want you to think we dropped the ball!

"Most people request their home value because they are either considering selling their home in the future or thinking about refinancing? Which one are you?"

"Would you have 10 minutes today or tomorrow to do a walk-through?"

Try to get in and do a listing presentation or schedule an appointment.

________________________________

REMEMBER: If you don’t get an appointment offer set them up to receive Market Reports.

“By the way, I have a tool where I can email weekly or bi-weekly reports of what's happening In the market around your home- like when homes go pending, and when it sells (if your MLS allows if not we can send them off-market properties which includes pending and sold homes). Would it be of value to you to receive this report?"

The key to success in valuation leads is following up and converting these leads to a would sell list and that list to appointments and those appointments to listings. The agent who communicates the most and provides the most value (market data) wins.

Did this answer your question?